4 min explore
BrandColors: The Colors of the Brands
BrandColors
CoreOccipital
5 min explore
Branded in Memory
How brands embed themselves in memory through strategic design.
Signs.com
CoreOccipital
16 min read
Cult Brands and the Need to Belong
Why people join communities and support brands that reflect their values.
Wikipedia
CoreFrontal
4 min view
The Museum of Failed Products
Gallery of real consumer products that failed spectacularly despite company investment.
Atlas Obscura
Core
12 min read
The Psychology of Brand Loyalty
How psychological factors drive customers to repeatedly choose and prefer specific brands.
Wikipedia
FrontalCore